Invisible Zinc SunScreen

category: other product, author:

Agamedes

Agamedes' opinion: 3 out of 10

We were heading off on holiday and needed a small tube of sunscreen. Small, because we were only away for two weeks. Small, because we were going to New Zealand, land of the long white cloud. Small, because we didn't want to carry too much.

We bought the smallest container of sunscreen that we could find, in our local supermarket. We bought a 75g tube of Invisible Zinc.

Our first surprise was the price: $19.95 for 75 grams.

To put that in context, our next sunscreen purchase was Cancer Society sunscreen at $10.35 for 110 ml. Different measurement units but the Cancer Society tube is larger and costs about half as much.

Why does Invisible Zinc cost so much? Is it the effectiveness of its sun-screening? Or is it the cost of using a bronze goddess supermodel in the advertising campaign...

Our second surprise was that -- despite the name -- Invisible Zinc is not invisible! Rub it in as much as you like, you will still have a ghostly but obvious white smear on your skin. Read the very fine print on the tube and yes, it says, "Product may leave a white cast on certain skin types." That's the small print. The LARGE print says, INVISIBLE ZINC. Yes, INVISIBLE.

This is marketing versus honesty.

Then we went to New Zealand and used the product, nearly every day.

I have patches of skin which have no pigment. I call it my Michael Jackson Syndrome: the skin is turning white, starting with my hands. A side effect of having no pigment is that that skin burns easily in the sun.

Under our Australian sun I use standard sunscreen on my hands and have no trouble: the skin stays white. Under the New Zealand sun, using Invisible Zinc sunscreen -- my hands turned pink. Not enough to call it "sunburn". But enough to know that Invisible Zinc was not protecting my skin from the sun.

So that's the third surprise: The "SPF 30+" Invisible Zinc Sunscreen provides less protection to the skin than our usual, cheaper brands. Given the relative strength of the sun in Australia and New Zealand, I wonder if Invisible Zinc is, in fact, anywhere near the claimed SPF 30+.

So we bought a sunscreen which is very expensive, misleadingly named and does not do what a sunscreen is expected to do.

Ten out of ten for marketing hype. Three out of ten as a consumer product. Three, because it may have been better than no sunscreen at all.

..o0o..

These reviews are provided by Agamedes Consulting. For an independent and thoughtful review of your processes, problems or documents, email nickleth at gmail dot com.